LAST UPDATED: September 25th, 2019
We have classified and categorized our privacy policies under the respective sections found below. Please read them carefully to know your rights and our terms that we as a company need to abide by:
- IMPORTANT INFORMATION AND WHO WE ARE
- PERSONAL INFORMATION WE COLLECT ABOUT YOU
- HOW IS YOUR PERSONAL INFORMATION COLLECTED
- HOW WE USE YOUR PERSONAL INFORMATION
- SHARING YOUR PERSONAL INFORMATION
- BEHAVIORAL ADVERTISING
- YOUR CHOICES AND OPTIONS
- DATA SECURITY
- USERS OUTSIDE OF THE UNITED STATES AND INTERNATIONAL TRANSFERS
IMPORTANT INFORMATION AND WHO WE ARE
C. CHILDREN BELOW THE AGE OF FIFTEEN
The Website is not designed for, or directed to, children under the age of 15 and Blue Shields Inc. does not intentionally collect information about anyone under the age of 15 on the Website. If Blue Shields Inc. discovers that it has inadvertently collected Personal Information from anyone younger than the age of 15, we will attempt to delete the information as soon as possible. If you believe that we might have any Personal Information from a child under 15, please contact us at firstname.lastname@example.org.
This version was last updated on September 25h, 2019 and historic versions can be obtained by contacting us.
It is important that the Personal Information we hold about you is accurate and current. Please keep us informed if your Personal Information changes during your relationship with us. You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information, age, gender, location and financial details. If you contact us with changes, we will make good faith efforts to make requested changes in our active databases as soon as reasonably practicable. Note, however, that information may persist internally for our administrative purposes and that residual data may remain on backup media or for other reasons.
E. THIRD PARTY CONTENT, LINKS TO OTHER WEBSITES, AND BLUE SHIELDS INC.CONTENT FOUND OUTSIDE THE WEBSITES
In addition, Blue Shields Eyewear content may be included on web pages and websites that are not associated with Shields Eyewear and over which we have no control. These third parties may collect data through the use of their own cookies, pixel tags or other technology, independently collect information or solicit Personal Information, and may have the ability to track your use of their websites and services. Blue Shields Inc. is not responsible for the privacy practices or the content of any third party.
PERSONAL INFORMATION WE COLLECT ABOUT YOU
When you visit our Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
When you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
We and our third-party service providers may collect, use, store and transfer different kinds of Order Information and Personal Information about you that we have grouped together as follows:
Includes name, username or similar identifier, title, date of birth, and gender.
Includes zip code, age and/or income.
Includes billing address, delivery address, email address and telephone numbers.
Includes bank account and payment card details.
Includes details about payments to and from you and other details of services you have purchased from us.
Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and geographical location, browser plug-in types and versions, operating system and platform and other technology or other unique identifier (a set of numbers or characters that is assigned to your computer, mobile phone, or other device when you are on the Internet) (“Device Identifier”) for any computer, mobile phone, tablet or other device (any of which are referred to herein as a “Device”) used to access the Websites.
By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.
Includes your username and password, purchases or orders made by you, your interests, preferences, product feedback, and survey responses.
Includes information about how you use our Website, products and services, including all of the areas within our Website that you visit or use and the time of day you visited the Website, among other information.
MARKETING AND COMMUNICATIONS INFORMATION
Includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Includes information about your location using a variety of technologies, such as GPS, IP address, and connected or nearby Wi-Fi networks.
USER CONTENT INFORMATION
Includes text (including questions, comments, and suggestions), pictures, audio, videos, or other content (collectively, "User Content") you share by participating and posting content publicly in reviews, interactive features, or other communication functionality (“Community Features”).
We will not collect any other Personal Information apart from what is mentioned above (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). In addition, we neither collect any information about criminal convictions and offenses.
HOW IS YOUR PERSONAL INFORMATION COLLECTED
We use different methods to collect information from and about you including through:
You may give us your Identity, Demographic, Contact, Financial, Profile, or Marketing and Communications Information by filling in forms or by corresponding with us by mail, phone, email, or otherwise. This includes Personal Information you provide when you:
- Purchase our products or services;
- Subscribe to emails or newsletters;
- Request services or other company information;
- Enter a competition, promotion or survey;
- Give us feedback about products, services, or the Website.
AUTOMATED TECHNOLOGIES OR INTERACTIONS
As you navigate through the Website, we may automatically collect Technical, Usage, and Location Information about your equipment, browsing actions and patterns. We collect this Personal Information by using cookies, pixel tags, embedded scripts and other similar technologies. (We may also receive Technical Information about you if you visit other websites employing our cookies.)
Cookies are small data files that a website sends to your Device while you are viewing the website that are stored on the Device. Cookies can be used for many purposes, including to monitor use of websites, to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly, to speed up your searches and purchases and to recognize you when you return to our Website. You may refuse to accept cookies by activating the appropriate setting on your browser. However, if you choose to disable cookies on your Device, some features of the Website or our content may not function properly.
Pixel Tags (also referred to as clear GIFs, 1x1 GIFs Web beacons, or Web bugs) are small graphic images or other web programming code that may be included on the Website and in our e-mail messages. In contrast to Cookies, which are stored on a user’s Device, Pixel Tags are embedded invisibly in web pages. Pixel Tags may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a pixel tag. Pixel Tags or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Websites, to monitor how users navigate the Websites, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.
Embedded scripts are programming code designed to collect information about your interactions with the Website, such as the links you click. The code is temporarily downloaded onto your Device from our web server or a third party service provider, and is active only while you are connected to the Website.
THIRD PARTIES OR PUBLICLY AVAILABLE SOURCES
Technical Information from the following parties:
- analytics providers;
- advertising networks;
- search information.
- Contact, Financial and Transaction Information from providers of technical, payment and delivery services.
- Identity and Contact Information from publicly available sources.
INFORMATION PROVIDED FROM OTHER USERS
If you decide to invite a third party to our merchandise, we will collect the Identity and Contact Information you provide (e.g., name and e-mail address) for you and the third party in order to send a message to the third party and follow up with the third party. We rely upon you to obtain whatever consents from the third party that may be required by law to allow us to collect such information and contact the third party as described in the foregoing sentence. You or the third party may contact us at email@example.com to request the removal of this information from our database.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information and Personal Information that we collect generally to fulfill any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information received to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).
We may use the information we collect about you, including Personal Information and Usage Data:
- to provide you with our products and services and related customer service;
- to process and verify that your order and contact information is active and valid;
- to identify you as a valid user/customer in our system;
- to provide you with information, products or services that you have requested or agreed to receive;
- to provide improved administration of our Website, products and services;
- to process transactions you initiate, process payments and provide accurate billing and shipping;
- to send you administrative e-mail notifications, such as order confirmations, order status updates, security, or support and maintenance advisories;
- to bill you for Blue Shields Eyewear products or services;
- respond to your inquiries related to employment, sponsorship, collaboration, retail and distribution opportunities or any other requests;
- send newsletters, surveys, offers, and other promotional materials related to our services and for other marketing purposes of Blue Shields Eyewear;
- to market and recommend our products/services that might be of interest to you;
- to improve our Website, product and service offerings;
- to present our Website and its contents in a suitable and effective manner for you and for your computer or mobile phone or otherwise;
- to customize and tailor your experience on the Website, for example, by displaying content that we think might be relevant to you or your interested in;
- to improve the quality of experience when you interact with our Website and Services for internal business purposes;
- to carry out our obligations and enforce our rights arising from any contracts entered into between you and us;
- to notify you about changes to our products and services;
- to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
- to contact you with regard to your use of the Website and, in our discretion, changes to the Website policies or functionality; and
In addition to the above, we may use anonymous data to analyze request and usage patterns so that we may enhance the content of our services and improve navigation on the Website. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.
A. E-MAIL COMMUNICATIONS
We may use your Identity, Contact, Technical, Usage and Profile Information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
You will receive newsletters or marketing communications from us if you have requested information from, purchased goods or services from us, or if you provided us with your details if/when you have entered a competition or registered for a promotion and, in each case, you have consented to receive marketing material from us.
We may use your Identity, Contact, Technical, Usage and Profile Information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing. Cookies are designed to be a reliable mechanism for websites to remember stateful information (such as items added in the shopping cart in an online store) or to record the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to remember arbitrary pieces of information that the user previously entered into form fields such as names, addresses, passwords, and credit card numbers.
Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but Personal Information that we store about you may be linked to the information stored in and obtained from cookies.
We may use both session cookies and persistent cookies to provide you with a more personal and interactive experience on our Website. This type of information is collected to make the Website more useful to you and to tailor the experience with us to meet your special interests and needs.
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain information about blocking and deleting cookies for some commonly used browsers via the links below:
INTERNET EXPLORER: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies;
Please note that blocking all cookies will have a negative impact upon the usability of many websites and if you choose to block cookies, you may not be able to use all the features on our Website.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information (as described above in Section 4. How we use your Personal Information). For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Website - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
A. INTERNAL THIRD PARTIES
Blue Shields Eyewear may, and reserves the right to, share your information with any other company that is not presently, but becomes, a Blue Shields Inc. parent, subsidiary, or affiliate.
You may be presented with an opportunity to receive information and/or marketing offers from Blue Shields Eyewear and our affiliated businesses, partners and agents. If you agree at that time to receive such communications, your Personal Information will be disclosed to that third party (or parties).
B. EXTERNAL THIRD PARTIES
THIRD PARTY SERVICE PROVIDERS
We may also share Information when we work with businesses, partners or agents to develop a direct relationship with you or in connection with the Referral Program.
These service providers may store or use your information outside of the EU or United States.
THIRD PARTY PAYMENT PROCESSING
For online payments and/or Automated Clearing House (ACH) payouts, we use the payment services of PayPal https://www.paypal.com. We do not process, record or maintain your credit card or bank account information and we will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds.
ADMINISTRATIVE AND LEGAL REASONS
We may transfer and disclose information, including Personal Information, to third parties:
- to comply with a valid legal inquiry, investigation, or process such as a search warrant, subpoena, statute or court order, or if in our opinion such disclosure is required by law;
- to obtain or maintain insurance coverage, manage risks, obtain professional advice, or establish, exercise or defend legal claims, whether in court proceedings or in an administrative or out-of-court procedure;
- to protect the safety, interests, rights, property or security of Blue Shields Inc., you, or any third party; this may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction;
- to respond to a breach or attempted breach of the security of our Website;
- at the request of governmental authorities conducting an investigation.
We may also use Technical Information to identify users, and may do so in co-operation with copyright owners, Internet service providers, wireless service providers, or law enforcement agencies in our discretion.
SOCIAL NETWORKING WEBSITES (SNS)
- The availability or accuracy of such SNSs;
- The content, products or services on or availability of such SNSs;
- The use of any such SNSs by you.
As set forth in Section 3., our Website and services enable you to post User Content through Community Features. If you choose to use these features, you will be identified by your first name and last initial. Please note that any Personal Information you include on a public area of the Website will be publicly viewable. Once displayed publicly, that information can be collected and used by others. We cannot control who reads your postings or what other users may do with the information that you voluntarily post, so it is very important that you do not put data such as private contact information that you do not want to make available to the public in your posts. Once you have posted information publicly, while you will still be able to edit and delete it on the Website, you will not be able to edit or delete such information cached, collected, and stored elsewhere by others (e.g., search engines).
As described above in Section 4., we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Website, we will maintain your Order Information for our records unless and until you ask us to delete this information.
YOUR CHOICES AND OPTIONS
You have several options and choices regarding the use of information on our Website and services we provide:
A. ACCESSING, UPDATING, CORRECTING OR DELETING INFORMATION
You can review, request access to, update, correct or delete your Personal Information by contacting us at firstname.lastname@example.org.
You may request deletion of your Personal information by contacting us and we will use commercially reasonable efforts to honor your request, but please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain information for fraud prevention or similar purposes. Also, note that we may need to delete your user account in order to delete your Personal Information.
You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information. If you contact us with changes, we will make good faith efforts to make requested changes in our then-active databases as soon as reasonably practicable. Note, however, that information may persist internally for our administrative purposes and that residual data may remain on backup media or for other reasons.
B. OPTING OUT
C. CHOOSING NOT TO SHARE PERSONAL INFORMATION
You may choose not to provide us with any Personal Information. In such an event, you may still be able to access and use some of the Website; however you may not be able to access and use those portions of the Website that require your Personal Information. You may opt out of receiving marketing e-mails by following the opt-out instructions above or provided to you in those e-mails. Please note that we reserve the right to send you certain communications relating to your account or use of any of the Websites (for example, administrative and service announcements, shipping notices, and order confirmations) and these transactional account messages may be unaffected if you opt-out from marketing communications.
Where we need to collect Personal Information by law, or under the terms of a contract we have with you and you fail to provide that information when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
D. MARKETING COMMUNICATIONS
We strive to provide you with choices regarding certain Personal Information uses, particularly around marketing and advertising. You can opt-out of such communications as outlined in Section 2., above
Please note that you may continue to receive service-related and other non-marketing communications.
Blue Shields Eyewear uses commercially reasonable security measures to safeguard the Personal Information we collect from loss, misuse and unauthorized access, disclosure, alteration and destruction. However, please note that no system can be completely secure and Blue Shields Inc. does not ensure or warrant the security of any information we collect. You use our Website and provide us with your information at your own risk.
We have put in place procedures to deal with any suspected Personal Information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
USERS OUTSIDE OF THE UNITED STATES AND INTERNATIONAL TRANSFERS
The Website is hosted and operated in the United States and Blue Shields Eyewear and its third party service providers and partners operate in the United States and other jurisdictions. If you are located outside of the United States, please be aware that any information you provide to us may be transferred to; and processed in the United States and other countries. By using our Website, or providing us with any information, you acknowledge and consent to this transfer, processing and storage of your information in countries where the privacy laws may be less stringent than those in the country where you reside or are a citizen.
QUESTIONS OR QUERIES
We can also be contacted by mail at:
Blue Shields Inc.
2225 Main Chance Drive
Cumming, Georgia 30041